The elevator pitch is a quick, often concise sales tool that serves as the go-to marketing message for products and services. It’s a summary of your company or product’s most notable features, usually no longer than 30 seconds.
A good elevator pitch should be persuasive, unique and helpful to potential customers. It can make or break a business, so it is crucial to put a lot of thought into the pitch and use easily digestible words.
The Importance of a Good Elevator Pitch
Many brands’ entire marketing strategy revolves around their elevator pitch, so it has the potential to make or break a product. For this reason, companies must put a great deal of time and effort into developing a clear, concise message that genuinely represents their product.
A good elevator pitch should be memorable, persuasive and emotional (rather than just informative). It is important to give potential customers an idea of what they are getting out of the product to help them develop an interest in purchasing or using it.
Questions to Ask Yourself
To make sure you have a great pitch, ask yourself these key questions about the product:
– Who will be the primary audience for this message?
– Why do you want people to buy what you are selling?
– Is there a particular problem that sets your product or service apart from others on the market?
– How will buyers benefit by buying your product or service?
– Why should I buy this over similar products on the market?
– Is there a limited time to buy or sign up for your product or service?
– How can you make yourself known and remembered in 30 seconds or less?
– What surprising detail about your product or service will make people want to know more?
– Can I tell this in a way that makes it sound like something completely new and different?
– What are some of the most significant benefits, features and qualities of my product/service?
Developing an Elevator Pitch That Stands Out
An elevator pitch is like an advertisement, so it should be positive and show off the benefits a product or service offers. It should also make people want to know more about your business without sounding too pushy or aggressive.
The main goal of this pitch is to get people interested in what you’re selling or pitching.
Keep it short and simple (about 30 seconds) so you don’t lose your audience.
Strike a balance between being informative and being engaging.
Remember, you are selling more than just a product. Introduce a problem your product can solve or stress the benefits of your services.
A well-defined elevator pitch should be short, persuasive and memorable. The words you choose to use in your sales message can make or break your product’s success, so it is essential to put time into developing a clear, creative sales pitch that will attract customers’ attention and portray your product in the best light possible.